| October 21, 2004 |
New content in which you have expressed
an interest has been posted at www.thesmartmanager.com.
The Smart Manager is India's first world class management
magazine.
In the Oct-Nov 2004 issue, out now, TCS's reticent
CEO S Ramadorai talks about performance management and
his personal leadership style. Oracle Corporations President
Charles Phillips talks about how he plays to win. MTVs
Charles Chau describes how a brand can be both local
and global. Se n Meehan, Professor of Marketing at IMD
writes on how to win and keep customers. And more in
this latest issue
We take a great pleasure in informing you that your
favorite magazine, The Smart Manager will become a bi-monthly
from the Oct-Nov 2004 issue. This means you will receive
six issues in a year. The new subscription rate is Rs
500/- for a year. So take advantage and invest in yourself
now.
http://www.thesmartmanager.com/suboffers/subscriptionform.pdf
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| An Emotional Surplus Identity |
| - By Shombit Sengupta, founder & Renee
Jhala, managing director, shining emotional surplus |
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| Your company's corporate identity should
reflect your company's values and should strike an emotional
chord in your customers' mind. If not, it becomes just
an image and is not oriented towards corporate goals.
Read how Wipro's new 'Rainbow Flower' logo was created
using the 'Emotional Surplus' strategy. |
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| For Details visit the links below ... |
| http://www.thesmartmanager.com/update/20041021.pdf |
| printer friendly version |
| http://www.thesmartmanager.com/update/20041021prn.pdf |
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| Gurumantra - JAMES MACGREGOR BURNS |
Successful leadership is not just about
the money or the fire power a leader wields. It is about
empowering and motivating the people who are led.
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| By Gita Piramal, Managing Editor, The Smart
Manager |
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| For Details visit the links below ... |
| http://www.thesmartmanager.com/update/20041021.pdf |
| printer friendly version |
| http://www.thesmartmanager.com/update/20041021prn.pdf |
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BLACK SWANS
-Rajesh Jain,Managing Director, Netcore Solutions |
| IA million dollar opportunity lies in wait
for those who are prepared to expect the unexpected, says
Rajesh Jain. Seize it and surge ahead. |
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| For Details visit the links below ... |
| http://www.thesmartmanager.com/update/20041021.pdf |
| printer friendly version |
| http://www.thesmartmanager.com/update/20041021prn.pdf |
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