THURSDAY, NOVEMBER 18, 2021
Go Digital With E-commerce Websites
The Internet is an integral part of our lives. Either it’s about choosing the right route for your destination, or, researching before purchasing so...mething, the internet has covered it all. Especially during the times of COVID-19, consumer behavior has witnessed a shift towards online shopping. It is the right time for small businesses to go online and get benefitted from it.
It is evident that technology will be a crucial factor in defining the success and competitiveness of Indian MSMEs at both national and global levels. The digitization of millions of MSMEs should be a top priority. By adopting e-commerce, MSMEs may gain significant benefits, such as increased revenues and margins, improved market reach and access to new markets, savings in marketing cost, customer acquisition and enhanced customer experience, etc.
Ecommerce does have its own benefits, however, many small businesses are not aware about its benefits and even don’t know how to list their products with the existing E-commerce websites like Amazon, Flipkart etc.
The IMC’s Navi Mumbai Expert Committee is taking initiative by organizing this talk to raise awareness about the benefits of the listing of products on Ecommerce Websites for small retail businesses, women entrepreneurs etc. and to guide them on how to list their products on those platforms. The event will also address the strategies that need to be implemented in order for a business to succeed on an Ecommerce platform.
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Nitin Bhapkar
nitin.bhapkar@imcnet.org
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